Founder & CEO
Born and raised in Pass Christian, MS, William is no stranger to hard work. While helping his hometown rebuild after the devastation of Hurricane Katrina, he also watched as his father, William S. Smith III (Billy) and founding partner of Trinity Yachts in New Orleans, LA, build the company from the ground up.
Billy’s strong work ethic was passed down to William as he went on to earn his BA in Management and his MBA from Ole Miss (Hotty Toddy!), during which he was hired by Kaizen Capital, an energy investment partnership in Houston, TX.
As the Director of Marketing and Client Services for Kaizen, he handled client-related needs and initiated the fund’s first concerted marketing efforts. After experiencing success at Kaizen, William’s heritage in the yachting world guided him to Yachts International Magazine where he held key positions, starting as National Accounts Manager and working his way up to Associate Publisher.
Falling in love once again with the luxurious experience yachting can bring to owners and enthusiasts, William decided to follow his father’s footsteps and take the leap into entrepreneurship. And thus, Lafitte Advisors was born.
Director of Events
Abby understands what it takes to plan, coordinate, and execute a successful event- especially in the world of yachting. In addition to spending five years in the yachting industry working as a Chief Stewardess on yachts between 100-200ft, her passion for entrepreneurship led her to create a luxury wedding planning firm based in South Florida, Blue Orchid Events.
This award-winning and published company is confidently striding into a 5th year in business, with a second company that launched last year which specializes in luxury yacht weddings, Blue Ocean Events. This experience has made Abby an expert with anticipating the needs of both owners and brokers and can provide a wide range of events including unique open houses, boat show parties, and corporate galas.
Whether land or yacht-based, Abby specializes in providing customized, high impact event services for our clients.
Born to be in the spotlight, Heather brings a wealth of modeling, hosting, and emceeing experience to Lafitte Advisors’ Talent Division.
She boasts beauty and brains with a Bachelor of Science degree in Broadcast Journalism, she won the coveted title of Miss Fort Lauderdale USA 2020, and she is currently in her final year of law school at Nova Southeastern University.
In addition to her commitment to providing Lafitte’s clients with top quality models, hosts, and promotional talent, Heather is an upstanding member of her community. Her philanthropic and volunteer activities have led to numerous accolades including a declaration by the Mayor and City of Fort Lauderdale of "Heather Lee O'Keefe Day.”